Boyds Direct UK operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a smooth and reliable online shopping experience.
Boyds Direct UK is responsible for the collection and processing of your personal information. We process personal data in accordance with applicable data protection laws, including the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our store uses trusted third-party service providers to help us provide our services, including secure payments, order processing, website functionality, delivery services and customer support.
This Privacy Policy describes how we collect, use, process and protect your personal information when you visit, use, or make a purchase through our website or communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be connected with you.
Personal information does not include anonymous information that cannot identify you.
We may collect or process the following categories of personal information:
Contact Details
Including:
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
Financial Information
Including:
- Payment details
- Transaction information
- Payment confirmations
- Billing information
Payment information is processed securely through trusted payment providers. We do not store your complete payment card details on our website.
Account Information
Including:
- Username
- Password
- Account preferences
- Account settings
Transaction Information
Including:
- Products viewed
- Products added to cart
- Wishlist items
- Products purchased
- Order history
- Returns and refunds information
Communications With Us
Including information you provide when:
- Contacting customer support
- Sending enquiries
- Requesting product information
- Communicating through email or our website
Device Information
Including information about:
- Device type
- Browser type
- IP address
- Network connection
- Unique device identifiers
Usage Information
Including information about your interaction with our website, such as:
- Pages viewed
- Browsing activity
- Website usage patterns
- Shopping behaviour
Personal Information Sources
We may collect personal information from the following sources:
Directly From You
Including when you:
- Create an account
- Place an order
- Contact our customer service team
- Complete forms on our website
- Subscribe to updates
Automatically Through Our Services
We may automatically collect information from your device when you browse our website through cookies and similar technologies.
From Service Providers
We may receive information from third-party providers who help us operate our business, including:
- Payment processing companies
- Delivery partners
- Website hosting providers
- Analytics providers
- Customer support services
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for the following purposes:
Provide, Improve and Personalise Our Services
We use your information to:
- Process and fulfil your orders
- Manage payments
- Arrange delivery
- Manage your account
- Handle returns and refunds
- Provide customer support
- Improve our website and shopping experience
- Recommend products that may interest you
Marketing and Advertising
We may use your information for marketing purposes, including:
- Sending updates about new products
- Sharing offers and promotions
- Informing you about new collections
- Improving advertising campaigns
You may unsubscribe from marketing communications at any time.
Security and Fraud Prevention
We use your personal information to:
- Protect our website and customers
- Verify transactions
- Prevent fraudulent activity
- Maintain a secure shopping environment
If you create an account with us, you are responsible for keeping your account details secure.
Communicating With You
We use your information to:
- Respond to enquiries
- Provide order updates
- Send delivery notifications
- Provide customer assistance
- Communicate regarding purchases
Legal Reasons
We may use your personal information to:
- Comply with applicable laws
- Respond to legal requests
- Protect our rights and property
- Investigate potential violations
- Enforce our policies
How We Disclose Personal Information
We may share your information with trusted third parties only when necessary.
Service Providers
Including:
- Payment processors
- Delivery and courier companies
- Website hosting providers
- Analytics services
- Customer support providers
These providers only process your information to provide services required for our business operations.
Business and Marketing Partners
We may share limited information with trusted partners to:
- Improve customer experience
- Measure advertising performance
- Understand customer preferences
When You Request or Consent
We may share your information when:
- You request a service
- You provide permission
- You use third-party integrations connected with our website
Legal Requirements
We may disclose information when required to:
- Prevent fraud
- Protect our business
- Comply with legal obligations
- Respond to government requests
Third-Party Websites and Links
Our website may contain links to third-party websites.
Boyds Direct UK is not responsible for the privacy practices, security or content of external websites.
We recommend reviewing the privacy policies of third-party websites before providing personal information.
Children’s Data
Our website is not intended for individuals under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us and we will take appropriate action.
Security and Retention of Your Information
We take reasonable steps to protect your personal information.
However, no online security system can guarantee complete protection.
We retain information only as long as necessary to:
- Complete transactions
- Provide services
- Maintain business records
- Meet legal obligations
- Resolve disputes
Your Rights and Choices
Depending on applicable laws, you may have the right to:
Access Your Information
Request details about the personal information we hold.
Correct Your Information
Request correction of inaccurate information.
Delete Your Information
Request deletion where legally possible.
Data Portability
Request a copy of your personal information.
Manage Communication Preferences
Unsubscribe from marketing emails at any time.
Complaints
If you have concerns about how we handle your personal information, please contact us.
If you are located in the UK, you may also contact the Information Commissioner’s Office (ICO).
International Transfers
Your information may be stored or processed outside your location when using trusted service providers.
We take appropriate steps to ensure your information receives suitable protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time due to:
- Changes in our services
- Legal requirements
- Business operations
Updated versions will be published on this page.
Company Information
Email: sales@boydsdirect.co.uk
Phone Number: +44 01905 700125
Customer Service Hours
Monday to Saturday: 09:00 AM – 05:00 PM (GMT)
Sunday: Closed
We aim to respond to all customer inquiries within 24 hours during normal working days.
Thank you for choosing Boyds Direct UK.